Whenever a customer gets a product from you that they feel is not up to the mark, they are almost certainly going to end up telling you what they don’t like about this product. This means that you would be in a precarious situation, one where you can either accept your mistake or tell the customer that they are the ones that are wrong and that you have pretty much only tried your best to give them the best service that they could possibly end up getting.
Now, if your priority is not losing customers because of the fact that you were unable to admit to a mistake, you will be probably going for the latter. However, sometimes a customer is going to feel like purchasing from you is just not going to be a good idea at all due to the reason that they would assume that if one product came in without giving them the best kind of experience, this means that any product you send them is probably going to have the some kind of vibe which is definitely not the kind of impression you want to end up giving to people that are spending money on your products and helping your business to truly thrive.
If you suffer from a lot of holiday returns you should consider giving your customers a small gift that would be your attempt to make up for the mistake that was made. It doesn’t have to be anything seriously expensive because most customers would take any freebie you give them and they would be happy that they were able to get something like this, and checking out different gift options for your customers can be an important thing for you to do.